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The Program

Build Your Base is a comprehensive sports nutrition program that utilizes beef as its premier protein. It strives to prepare young athletes and their families for a successful sports season through ready-to-use materials, best-in-class sports nutrition education, and high-quality protein to support optimal performance.

Learn more about the Build Your Base program by visiting

Who's Involved?

Build Your Base, a community outreach and impact driven nutrition program, was developed in partnership between the South Dakota Beef Industry Council and Sanford Health. The program was assigned to Beef Logic Inc., a 501(c)(3) nonprofit in 2021 for management due to program growth and expansion.

Program Partnerships

The Build Your Base program works alongside partner organizations and other state beef councils to expand the whole plate program with endorsements consisting of both professional and Olympic athletes, as well as numerous other organizational partnerships, professional and youth sports programs. 

What's Included?

Build your Base is an impact driven program that provides an online toolkit of ready to use material that consists of: ​

  • State Beef Council Program Guidebook

  • Coaches Guidebook 

  • Marketing Guidebook 

  • Online nutrition and sports training resources for coaches, athletes and parents

  • Online reporting capabilities

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